Since starting this website a few months ago, I’ve been wrestling with some Untappd potential.
A priority of mine from the beginning was to give people a steady diet of interesting and entertaining things to read. Ensuring I could do that meant (a.) I produce the aforementioned content, (b.) I use the associated social media channels to tell people about the good stuff on here and (c.) I keep the social media tasks and associated technical stuff to a sustainable level so I can focus my limited time on actually writing things.
When I initially did this calculation, Untappd didn’t make the cut. My Untappd account, which was under my name, had long been linked to my personal Twitter handle — and without that tangible connection to Original Levity, I didn’t feel the time I spent checking into beers would bring any value to this site or its readers. Combined with my not-insignificant reservations about the usefulness of rating sites (which may be worth an article of its own someday), I let my account go largely dormant since launching Original Levity.
A couple of things recently changed my mind. The first thing was I discovered the WordPress Untappd widget while visiting someone else’s site. I figured this was the answer to my quandary about linking my Untappd checkins to the Original Levity brand. As you can see, there’s now a listing of my 10 most recent checkins on the right-hand side of the page. I changed my Untappd username to Original Levity and linked it to the site’s Twitter account, so any checkins will automatically produce a tweet in addition to showing up here.
But the most decisive factor was that I often have people ask me what I’ve been drinking lately. If I put aside my qualms about the helpfulness (or lack thereof) of rating sites and view it simply as a vehicle for answering those questions — and possibly pointing people to some good beer or away from the bad stuff — then it’s a useful addition.
This is a good time to add that Untappd checkins will not replace the more detailed beer reviews I do here. I may offer some quick thoughts and a score a beer that’s new to me, but more often than not, it’ll likely be more of a “current mood” tweet — particularly if it’s a beer I’ve had many times. View it as no more than a simple listing of what’s currently in my fridge at home or on the menu when I’m out for a beer.
Likely the biggest impact on the site will be design-wise. Putting the Untappd listings in the righthand sidebar works for now, but I’m wondering if there are other themes that would better accommodate it and improve the overall look of the site. Stay tuned — and send me a toast on Untappd next time I check in.