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Back with a vengeance healthy dose of indolence

If conventional wisdom dictates that blogging exists under a “publish or perish” imperative similar to academia — that you have to keep up a steady stream of content to keep people coming back — then I guess my unplanned five-month hiatus could be viewed as a mortal blow to Original Levity.

Luckily for me, I didn’t start Original Levity for the conventional reasons, like making money via advertising or clicks. While I certainly view the blog as a way of keeping my personal brand out there after leaving daily journalism a few years ago, my main purpose from the beginning was to create an outlet for my beer-related brain droppings outside of regular contributions to publications like Avenue Edmonton.

“Let’s take a relaxed attitude toward blogging and watch the baseball match.”

The simplest explanation for my absence is that life has been busy over the past few months. But on a deeper level, I was wrestling with my motivation and something more existential: I have spent my entire adult life writing for a living. Coming home from work to sit down in front of a screen and write some more was starting to feel, well, a lot like work. And I’ve been struggling with that.

I’ve recently started putting together a couple of new posts, but it didn’t feel right to come back after five months and act like I never went away. While mulling over what to say, I came across a blog post that articulated many of the things I had been feeling, titled The Modern Trap of Turning Hobbies Into Hustles.

Sometimes, being a good writer means stepping aside and recognizing when someone has said something better than you ever could — and that was the case when I read this passage: “It’s OK to love a hobby the same way you’d love a pet; for its ability to enrich your life without any expectation that it will help you pay the rent.”

What that doesn’t mean is that I’ll write for others for free — that’s not a hobby for me: I’m a professional writer, and I’ve earned the right to expect to be paid for my time and effort in the 25-plus years I’ve plied my trade in newspapers, broadcasting and, more recently, magazines.

This blog, on the other hand, is a hobby. I’ll gladly write for free when the person in charge is me. But as the old expression goes, “You get what you pay for.” Absent the prospect of a paycheque (or any need for one) my output will vary accordingly.

Now … if a five-month holiday from posting doesn’t kill a blog, telling people, “Don’t expect anything new here!” surely will. So let me say in no uncertain terms that’s not what I mean. Stick around (or maybe, more accurately, come back), because I have plans.

While I’ve never really cared about clicks, one thing I’ve always wanted with Original Levity is engagement. What the past few months have taught me is that different people engage in different ways. Rather than stubbornly expect everyone who’s interested in what I say about craft beer to come here, I’m going to talk to people where they’re most comfortable hanging out and engaging — whether that’s discussing an interesting beer article I share via Facebook or Twitter, checking out Untappd to see what I’ve been drinking lately, or following my beery travels on Instagram.

By no means does that spell an end to this blog. While I want to use different channels to reach people more frequently, to me this is still a valuable venue for storytelling, reviews and opinion. To that end, I recently visited Alley Kat Brewing here in Edmonton and had the privilege of sampling every vintage of its Olde Deuteronomy barley wine going back to 1995. Watch for that story in the coming weeks.

When I started this blog in April 2018, I invited people to join me for a beer and some interesting conversation. My invitation is just as sincere today: the only difference is, you may find me in a few different places. Please don’t let that throw you. I’m just as thirsty and chatty as I’ve always been.

Original Levity Collage

An Untappd resource comes to Original Levity

Since starting this blog a few months ago, I’ve been wrestling with some Untappd potential.

A priority of mine from the beginning was to give people a steady diet of interesting and entertaining things to read. Ensuring I could do that meant (a.) I produce the aforementioned content, (b.) I use the associated social media channels to tell people about the good stuff on here and (c.) I keep the social media tasks and associated technical stuff to a sustainable level so I can focus my limited time on actually writing things.

When I initially did this calculation, Untappd didn’t make the cut. My Untappd account, which was under my name, had long been linked to my personal Twitter handle — and without that tangible connection to Original Levity, I didn’t feel the time I spent checking into beers would bring any value to the blog or its readers. Combined with my not-insignificant reservations about the usefulness of rating sites (which may be worth a blog post of its own someday), I let my account go largely dormant since launching the blog.

A couple of things recently changed my mind. The first thing was I discovered the WordPress Untappd widget while visiting someone else’s blog. I figured this was the answer to my quandary about linking my Untappd checkins to the Original Levity brand. As you can see, there’s now a listing of my 10 most recent checkins on the right-hand side of the blog. I changed my Untappd username to Original Levity and linked it to the blog’s Twitter account, so any checkins will automatically produce a tweet in addition to showing up here.

But the most decisive factor was that I often have people ask me what I’ve been drinking lately. If I put aside my qualms about the helpfulness (or lack thereof) of rating sites and view it simply as a vehicle for answering those questions — and possibly pointing people to some good beer or away from the bad stuff — then it’s a useful addition.

This is a good time to add that Untappd checkins will not replace the more detailed beer reviews I do here.  I may offer some quick thoughts and a score a beer that’s new to me, but more often than not, it’ll likely be more of a “current mood” tweet — particularly if it’s a beer I’ve had many times. View it as no more than a simple listing of what’s currently in my fridge at home or on the menu when I’m out for a beer.

Likely the biggest impact on the site will be design-wise. Putting the Untappd listings in the righthand sidebar works for now, but I’m wondering if there are other themes that would better accommodate it and improve the overall look of the blog. Stay tuned — and send me a toast on Untappd next time I check in.